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Jade Williams

Jade Williams

Senior Nail Trend Analyst & Content Strategist

I'm Jade Williams, a trend analyst based in London, UK, specializing in dissecting the true pulse of the nail industry since 2017. My focus is on identifying emerging nail shapes, color palettes, and art techniques directly from salon floors, social media creatives, and international beauty expos. I help brands and professionals understand what's genuinely gaining traction versus market-driven promotions.

Freelance Consultant & Lead Content Author for The Nail Edit London College of Fashion - Diploma in Beauty & Nail Technology 9 author.years_experience
nail trend forecasting editorial nail styling color theory application seasonal nail art design professional nail care education beauty industry market analysis social media trend identification
Certified Nail Technician (NVQ Level 3) Advanced Color Theory Workshop (Beauty Pro Academy) Nail Art Educator Certification